DENVER (May 09, 2012) – Now more Coloradoans can experience a year-round glow as Colorado-based At the Beach Tanning (ATB) opens its newest store in Littleton. Located at 151 W Mineral Ave., Suite 107, the store is the 64th At the Beach to open in a four-state region.
“The last few years have seen unprecedented growth for At the Beach, which is now one of the most recognized names in the industry,” said Brian Belt, CEO of At the Beach. “We so are grateful to our customers in Colorado for helping us grow to 64 stores and look forward to adding many more in the upcoming years.”
Founded in 1987, At the Beach Tanning first opened its doors with four beds in south Oklahoma City. By 1996, it had grown to 22 tanning units and was experiencing huge success as a Tanning Superstore. Belt, a forward-thinking entrepreneur, realized the popularity of the Tanning Superstore and a devised a plan of growth for more superstore locations. Now with headquarters in Colorado and Oklahoma, ATB has grown to 64 stores in four states – California, Colorado, Oklahoma and Kansas.
“We attribute our growth in recent years to knowing what amenities people want, such as state-of-the-art technology and no-wait tanning. However, the true secret of our success has been the support of our many loyal customers and our community projects through At the Beach Cares,” said Belt.
At The Beach is involved in multiple charities and causes, such as the National Breast Cancer Awareness Foundation, Project Angel Heart and the Colorado AIDS Project. Additionally, they foster support through their blog, atthebeachcares.com and provide information through their At The Beach locations.
For more information on locations, special offers or At The Beach’s state-of-the-art tanning technology, please visit atbtanning.com.