At The Beach!
At The Beach opened its first store in south Oklahoma City in May of 1987. Over the next few years, sales continued to grow as the popularity of indoor tanning increased. By 1995, the south Oklahoma City location had grown from four to 22 tanning units. At The Beach had become a superstore, and the response was overwhelming. The ever-increasing traffic at this location proved there was a need for more superstore locations, and in August 1995, At The Beach expanded by opening its second location in northwest Oklahoma.
By 2001, At The Beach had grown from one superstore location to five. In keeping with the superstore concept, At The Beach established its new stores in class-A shopping strip centers to increase exposure and convenience. All of At The Beach’s locations offered easy access and extended hours of operation seven days a week. Best of all, each store offered more than 20 tanning units and five levels of equipment for customers to choose from. Multiple locations, along with numerous amenities and services, had earned At The Beach the right to proclaim itself a tanning superstore.
In the same year, At The Beach added sunless spray-tanning units to all its locations. Now, more than ever, Oklahomans who wanted to tan without exposing themselves to UV rays could achieve a natural-looking tan.
In 2002, At The Beach expanded its operations beyond Oklahoma City with two locations in Tulsa, Oklahoma. Before opening, At The Beach expanded its services in this market by offering Just Ladies Fitness, a ladies-only fitness club for customers who wouldn't normally join a gym. By 2005, At The Beach had opened six tanning superstores, five of these locations offering women's fitness, in the Tulsa metro area.
2006 was the breakout year for the Oklahoma tanning company. At The Beach decided to move beyond Oklahoma’s borders and open stores in both Wichita and Denver. After sizing up the Denver market, the owner decided in February of 2006 that Denver had great prospects and purchased two additional stores in the Denver metro.
2006 and 2007 were a whirlwind for At The Beach. The company expanded by 16 stores — four in Wichita, 11 in the Denver metro, and one in the Oklahoma City metro.
In 2012, At The Beach acquired four stores from a small chain in Orange County, California. Since this acquisition, California has been the major focus of At The Beach’s expansion, and the company now operates 12 stores in Orange County, Los Angeles, West Hollywood, Riverside County and Long Beach. Plans to expand further in this market are in place.
Today, At The Beach is expanding rapidly in five markets and has 75 existing stores. In all five markets, At The Beach is synonymous with indoor tanning. Look for an At The Beach location opening near you soon.
Sign up for our e-club and receive exclusive offers on tanning products and services.
Join the tanning revolution